Certified Apartment Portfolio Supervisor (CAPS) 2025 – 400 Free Practice Questions to Pass Module 2 Exam

Question: 1 / 400

Which of the following describes market segmentation effectively?

Dividing tenants into categories based on gender

Targeting specific demographic groups with marketing efforts

Market segmentation is effectively described by targeting specific demographic groups with marketing efforts. This approach allows property managers to tailor their marketing strategies to meet the unique needs and preferences of different segments within the broader market. By identifying and focusing on these demographic groups—such as age, income level, lifestyle, or family status—property managers can create targeted campaigns that resonate more effectively with potential tenants. This increases the chances of attracting suitable residents who are likely to be satisfied with the property and more committed to their leases.

This strategy recognizes that the market is not homogenous and that different groups may respond differently to various marketing messages and approaches. Effective segmentation helps in creating a competitive advantage, allowing for more efficient allocation of resources in marketing efforts that yield better results.

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Establishing fixed rental prices for all tenants

Limiting tenant applications to certain income levels

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